One very helpful feature in ActiveCampaign is the ability to share email templates and automation campaigns with others, simply by giving another ActiveCampaign user a unique link to import them into their account. For example, I have campaigns that will move deals to different stages or create tasks based on the stage the deal is in. To help automate some backend office stuff (and help increase productivity) I’ve created automation campaigns that are triggered by stuff that either I’m doing or data that changes inside ActiveCampaign. In the CRM I have different pipelines where I’m able to cater to different sales processes based on the services we offer. I particularly like their automation campaigns (the heart and soul), which allow you to automate not only marketing activities (emails, SMS, tagging, etc.) but also sales and productivity. They started out years ago as a simple email marketing platform, but over the years they’ve added marketing automation, CRM, machine learning, and live chat to be a proper marketing automation provider for SMBs. Marketing Automation That Listens and LearnsĪctiveCampaign is a great option for those looking for an affordable, yet powerful HubSpot alternative. The following alternatives to HubSpot will give you the necessary tools to help you drive traffic, generate and nurture leads, and convert leads to happy customers without giving up and arm and leg for it. You’ll end up procrastinating, not using it, and wasting your precious budget. In many cases, without a dedicated team, you will be overwhelmed with HubSpot’s platform. You have to be prepared to use HubSpot, it’s not just about the budget to pay for it. And when it was all said and done, I had a good website, but not a GREAT website, and a flat-lined lead to customer generator. But for someone that didn’t have a lot of experience, I couldn’t devote all the time necessary to really take advantage of my investment, unfortunately. If my responsibilities as a business owner only revolved around website and online marketing, I’d be on cloud nine. As a beginner to the online marketing and web developing world, I had to learn quite a lot, from basics to advanced material. I donated my arm and leg to be able to pay for HubSpot’s coaching in hopes to increase my traffic. Here’s what one client and former HubSpot customer said about the experience: Don’t get HubSpot because it has everything. That’s why you need to find a platform that fits your critical needs. You pay for everything, yet end up using 2-3 top features. Why Businesses Leave HubSpotĪll businesses I’ve worked with that left HubSpot have barely used 10% of all the features the platform offers. HubSpot has added a service component to their stack, I won’t be getting into that as it’s not relevant for marketing automation discussion here. It’s not a bad thing, it’s actually good. You will quickly realize that HubSpot is the only all-in-one platform as there are no competitors that would match HubSpot 1-to-1 in features. Automation, Lead Nurturing, Autoresponders.When looking at these alternatives to HubSpot, here’s a list of features you should consider to be able to implement an inbound marketing strategy and campaigns for your business: In addition to actual platforms, you’ll also learn a bit more about WordPress marketing automation as an added bonus.
#HUBSPOT PLUGIN FOR OUTLOOK UPDATE#
This post has been updated in April 2021, and I update it at least once every quarter to stay on top of pricing and feature changes. Let’s look at the 8 HubSpot alternatives for marketing automation and see how their basic plans compare. HubSpot is good at what they do, that’s why they are one of the most well-known marketing automation platforms out there. There are many HubSpot alternatives that offer core functionality a business needs to successfully generate leads and automate marketing.
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